Financial Insights

CFO Insights

SaaS Unit Economics: The Payback Period Trap Destroying Your Growth Plan

Most founders optimize the wrong part of their SaaS unit economics. We reveal the payback period mistakes killing your growth strategy and show you the …

Jan 11, 2026 Read more →

CFO Insights

Fractional CFO vs. Controller: Why You're Hiring the Wrong Role

Most founders confuse fractional CFO services with controller roles, leading to expensive hiring mistakes. We break down the structural differences, typical salaries, and how to …

Jan 11, 2026 Read more →

Fundraising

SAFE vs Convertible Notes: The Valuation Cap Mistake Founders Make

Most founders negotiate the wrong terms in SAFE notes and convertible notes. We break down how valuation caps actually work, why your math is probably …

Jan 11, 2026 Read more →

Tax Strategy

R&D Tax Credit Startup Claims: The Expenses You're Forgetting

Most startups claim only 40-50% of qualifying R&D expenses. We break down the hidden expenses you're forgetting—from contractor labor to failed experiments—and show you how …

Jan 11, 2026 Read more →

CFO Insights

CEO Financial Metrics: The Ownership Blind Spot Nobody Talks About

Most CEOs track metrics without owning them. We show you which financial metrics require active CEO ownership, which ones you can delegate, and why the …

Jan 11, 2026 Read more →

Financial Operations

The Burn Rate Calculation Error That Kills Growth

Most startups calculate burn rate wrong, leading to flawed runway estimates and poor financial decisions. Discover the specific calculation errors that hide in your financials …

Jan 11, 2026 Read more →

Growth Finance

The CAC Decay Problem: Why Your Customer Acquisition Cost Gets Worse Over Time

Most startups experience CAC decay as they scale—the phenomenon where customer acquisition cost naturally increases over time. We'll show you why this happens, how to …

Jan 11, 2026 Read more →

Financial Operations

From Spreadsheet to Strategy: The Architecture of a Real Startup Financial Model

Most startup financial models fail because founders build them backward—starting with revenue targets instead of unit economics. Learn the architectural approach that turns spreadsheets into …

Jan 10, 2026 Read more →

Financial Operations

Cash Flow Forecasting Without the Guesswork: The Founder's Playbook

Most founders forecast cash flow by looking backward and hoping forward. We show you the framework that separates founders who control their runway from those …

Jan 10, 2026 Read more →

Fundraising

Series A Preparation: The Founder's Technical Due Diligence Blind Spot

Most founders focus on pitch decks and metrics when preparing for Series A, but investors spend 60% of due diligence investigating what's behind the numbers. …

Jan 10, 2026 Read more →