CAC Attribution: The Channel Gap Destroying Your Growth Math
Most startups calculate customer acquisition cost wrong because they misattribute which channel actually acquired the customer. We break down attribution models and show you how …
Practical financial guidance for growing companies. Strategies, insights, and lessons learned from working with startups and established businesses.
Most startups calculate customer acquisition cost wrong because they misattribute which channel actually acquired the customer. We break down attribution models and show you how …
Venture debt isn't just a bridge to your next funding round—it's a strategic financial lever that extends runway, preserves equity, and funds growth without traditional …
Most startup founders treat cash like a single pool. That's the mistake. Strategic cash flow allocation across operations, growth initiatives, and safety reserves is what …
The payroll cap rule for R&D tax credits confuses most startup founders. We break down how it actually works, why it matters more than you …
Your Series A isn't just about raising money—it's about raising the *right* money with the right terms. We'll walk you through capital stack strategy, preference …
Most CEO dashboards show numbers without context. We explain why financial metrics fail when stripped of operational reality, and how to build dashboards that actually …
Most SaaS founders optimize unit economics in isolation, missing how operational efficiency directly impacts profitability. We break down the disconnect between CAC/LTV ratios and actual …
Most startup financial models fail not because of bad math, but because of bad inputs. We'll show you how to identify which assumptions matter, where …
Fractional CFO costs range from $3K-$15K+ monthly, but the real question isn't price—it's ROI. We break down engagement models, hidden savings, and when outsourced CFO …
SAFE notes and convertible notes handle investor pro rata rights fundamentally differently. We break down how this distinction affects your cap table, dilution trajectory, and …
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