CAC Benchmarking: Why Your Cost Per Customer Doesn't Mean Anything
Most founders obsess over their customer acquisition cost versus industry benchmarks—and make terrible decisions as a result. Here's why raw CAC numbers are misleading and …
Practical financial guidance for growing companies. Strategies, insights, and lessons learned from working with startups and established businesses.
Most founders obsess over their customer acquisition cost versus industry benchmarks—and make terrible decisions as a result. Here's why raw CAC numbers are misleading and …
Most founders optimize SaaS unit economics the wrong way. We explain the scaling paradox: why your metrics look great while your business breaks, and how …
Most Series A startups have financial systems—but they can't actually see what's happening. We've discovered the critical visibility gaps that emerge post-fundraising and show you …
Not all financial metrics are created equal. We break down the CEO metrics hierarchy—which numbers actually drive critical business decisions and which ones distract you …
Most startups plan for one future. We'll show you how to build cash flow scenarios that protect your runway when reality doesn't match your forecast.
Most startups focus on claiming R&D credits going forward, but they're missing a critical strategy: carryback provisions that can recover taxes paid in previous years. …
Most founders wait until financial chaos hits before hiring a fractional CFO. We've identified the exact revenue thresholds, growth rates, and complexity triggers that signal …
Most founders calculate burn rate and runway once, then ignore it. We show you why this kills companies—and the framework that catches problems before they're …
Most startup financial models assume constant monthly growth—a dangerous assumption that destroys forecast accuracy. We'll show you how to build seasonal adjustments into your financial …
Most founders choose between SAFE notes and convertible notes based on simplicity. We show you the actual cost difference, how investors optimize terms in their …
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