The Revenue Model Trap: Why Startups Build Wrong First
Your startup financial model is only as strong as your revenue model foundation. Most founders build unit economics last, which is why their projections collapse …
Practical financial guidance for growing companies. Strategies, insights, and lessons learned from working with startups and established businesses.
Your startup financial model is only as strong as your revenue model foundation. Most founders build unit economics last, which is why their projections collapse …
Most SaaS founders measure unit economics wrong because they ignore how expansion revenue (upsells, cross-sells, add-ons) distorts their CAC and LTV calculations. This blind spot …
Most founders track customer acquisition cost as a single number. But the real signal lives in CAC efficiency ratios—metrics that reveal whether your growth machine …
Most founders focus on dilution when choosing between SAFEs and convertible notes, but miss the real issue: liquidity consequences. We explain the cash flow trap …
Most Series A startups inherit broken financial systems from their seed stage. We've identified the specific audit framework that reveals hidden operational gaps—gaps that become …
Most startup founders discover cash problems too late because they confuse accounting records with actual visibility. We'll show you the systems that give you real-time …
Most founders prepare materials for Series A, but few prepare for investor verification. We show you how to conduct an internal audit that builds confidence …
Most founders ask "should I hire a fractional CFO?" when they should ask "what does my company need right now?" We break down the decision …
Venture debt looks cheap until you model it against your actual unit economics. We show founders how debt financing changes your burn rate math, extends …
Most startups think they qualify for R&D tax credits until they don't. We've seen founders lose tens of thousands by misunderstanding qualification rules before filing. …
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