SaaS Unit Economics: The Retention Efficiency Gap
Most SaaS founders optimize CAC and LTV independently. But the real problem is retention efficiency—how quickly you stabilize customer value and what that actually costs. …
Practical financial guidance for growing companies. Strategies, insights, and lessons learned from working with startups and established businesses.
Most SaaS founders optimize CAC and LTV independently. But the real problem is retention efficiency—how quickly you stabilize customer value and what that actually costs. …
Most startups fail not because they're unprofitable, but because cash inflows and outflows are misaligned. We'll show you how to fix the timing problem that …
Most founders treat their Series A data room as a filing cabinet. Investors treat it as a diagnostic tool. Learn the strategic approach to data …
Most founders underestimate what a fractional CFO actually does in the first month. We break down the real onboarding timeline, critical diagnostic work, and how …
Most startup financial models are built to impress investors, not to guide actual business decisions. We'll show you how to build a financial model that …
Post-Series A, founders focus on growth—but compliance gaps in finance ops become expensive liabilities. Learn the compliance framework that protects your cap table, audit readiness, …
Most startups calculate customer acquisition cost correctly but interpret it wrong. Discover the economic dynamics that make your CAC math fail as you scale, and …
Most founders track burn rate as a static number, missing the critical insight: velocity matters more than total. Learn how acceleration, deceleration, and spending volatility …
R&D tax credits are one of the most underutilized sources of cash recovery for startups. We explain Section 41 credits, eligibility requirements, and how to …
Most SaaS founders misunderstand how expansion revenue affects their unit economics. We break down why blending new customer acquisition with expansion revenue creates blind spots …
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