Financial Insights

CFO Insights

SaaS Unit Economics: The Negative LTV Blind Spot Founders Miss

Most founders obsess over CAC:LTV ratios without realizing their unit economics are fundamentally broken. We reveal the negative LTV blind spot, why it stays hidden …

Jan 18, 2026 Read more →

Financial Operations

The Cash Flow Priority Trap: Why Founders Optimize the Wrong Metrics

Most startup founders optimize cash flow metrics that feel important but don't actually extend runway. We've identified the specific priorities founders get wrong—and what to …

Jan 18, 2026 Read more →

Fundraising

SAFE vs Convertible Notes: The Pro Rata Rights Gap

Most founders focus on valuation caps and discounts when comparing SAFE notes vs convertible notes. They miss a critical difference: pro rata rights. This gap …

Jan 17, 2026 Read more →

Growth Finance

CAC Payback vs. CAC Ratio: Which Metric Actually Predicts Growth

Most founders track customer acquisition cost, but measure the wrong metric. We explain why CAC payback period and CAC ratio tell completely different stories about …

Jan 17, 2026 Read more →

CFO Insights

The Fractional CFO Integration Problem: Why Hiring Isn't Implementation

Hiring a fractional CFO is one thing. Getting real financial control is another. We break down the integration gap most founders don't see—and how to …

Jan 17, 2026 Read more →

Tax Strategy

R&D Tax Credits for Startups: The Payroll Integration Strategy

Most startups claim R&D tax credits on materials and contractors, but miss 40-60% of their benefit by ignoring the payroll tax credit connection. Here's how …

Jan 17, 2026 Read more →

Fundraising

Series A Preparation: The Data Room Strategy Investors Actually Audit

Your Series A data room isn't just a document dump—it's your financial credibility in one place. We'll show you exactly what investors audit, what they …

Jan 17, 2026 Read more →

CFO Insights

CEO Financial Metrics: The Actionability Problem Nobody Solves

Most CEOs track too many metrics and act on too few. We've analyzed what separates founders who use financial metrics to scale from those buried …

Jan 17, 2026 Read more →

Financial Operations

Burn Rate vs. Cash Reserves: The Hidden Runway Extension Nobody Calculates

Most founders calculate burn rate as a fixed monthly cost, but your actual runway depends on which costs you can cut and which cash reserves …

Jan 17, 2026 Read more →

Financial Operations

The Founder's Financial Model Playbook: From Zero to Investor-Ready

Most startup founders build financial models backwards—starting with assumptions instead of business logic. We'll show you how to construct a financial model that tells your …

Jan 17, 2026 Read more →