ZipString: Scaling Multi-Channel Cash Planning
From prior and advisory engagements
About ZipString
ZipString is a viral toy company founded by Austin Hillam and Stephen Fazio. After appearing on Shark Tank and securing a deal, the company has sold over one million units through both DTC and wholesale channels including Walmart.
The Challenge
As ZipString scaled both wholesale and DTC channels, the timing of cash became increasingly complex. Inventory commitments grew, marketing spend increased, and wholesale payment cycles created longer receivables. With $1M+ inventory orders on the horizon for peak season, they needed clarity on cash gaps before they became problems.
The Solution
Built a forecast with full visibility into cash timing by business unit and channel. Facilitated introductions to multiple lenders for evaluation. Established a framework for confidently committing to larger inventory purchases with clear expectations for how sales should perform across channels.
Key Services Provided
Results
Clear visibility into cash timing across channels. Prepared for larger inventory commitments with confidence in sales projections.
