Most founders measure customer acquisition cost months after campaigns end, making it impossible to optimize channels quickly. We explain the measurement lag trap and show …
Most SaaS founders calculate CAC wrong, allocating costs uniformly across all customers when acquisition costs vary dramatically by channel and cohort. We show you how …
Most founders optimize SaaS unit economics for their first 100 customers, then watch the model collapse as they scale. We'll show you why the math …
CAC payback period reveals whether your customer acquisition strategy is sustainable. Discover how to calculate it, why it matters more than CAC alone, and what …
Most startups calculate customer acquisition cost correctly but interpret it wrong. Discover the economic dynamics that make your CAC math fail as you scale, and …
Most SaaS founders misunderstand how expansion revenue affects their unit economics. We break down why blending new customer acquisition with expansion revenue creates blind spots …
Most SaaS founders optimize unit economics for the wrong metric. We break down how pricing architecture—not just pricing levels—determines whether your unit economics actually work …
Most founders optimize LTV and churn separately—a costly mistake. This guide reveals the inverse relationship between these metrics and how to balance growth with retention …
Most founders expect customer acquisition cost to decrease with scale. Instead, they watch it climb. We'll show you why CAC decay happens and the operational …
Most SaaS founders optimize the wrong unit economics metrics. We'll show you how to build a contribution margin waterfall that reveals where your unit economics …